Clases Nuevo hoy. I love my cultural marketing class. It is an opposite view towards marketing and how tourism can hurt a country. We discussed how Rome is quickly changing because so many visitors come every year. And they charge admissions to museums that should be free to attempt to limit the amount of visitors. We did case studies about Bali and the beach depletion and The Bahamas and hotels. I am so interested in this class. I want a minor in ethnology, but I have to create that major through the HHH center at the U and anthropology. It’s actually one subject that I care about and want to learn more.
That’s how I know I like something, is that I can’t get enough of it and I can relate it to my everyday life, and ethnology keeps me engaged. I also love cultural marketing. The idea of changing a product or service to satisfy the needs of someone in another country involves so much research and strategy. Like quicksilver will do surfing ads in Australia, Snowboard in the US, Skateboarding in Barca, and clothing in Japan. And there is a psychology, and science behind it. It just mystifies me. I love researching everything that has to do with it. Its history, and anthropology, research marketing and advertising all put into one. It involves potentially living abroad, and getting to know your consumers. I know it’s the right job for me. It feels good to know what I want to do. I don’t know how I am going to achieve my major, but there is a huge weight load that left me today. I would be more than happy working in a career that involves ethnology. It is the weirdest feeling to describe to know what you found that you think will make you happy. If I got anything out of this trip, this may be one of the largest. I am in two classes that follow the curriculum of ethnology and I am fascinated.
My international management teacher is from Dublin. He is most likely in his mid thirties and probably the most intelligent man I have ever heard speak. He has done so much, and is currently getting his PhD in Barcelona. He moved here just to explore, have fun and learn Spanish. I love his pioneer spirit and spunkiness. He worked in computers before people even knew what a computer was, and he is so deep and insightful, and views things from all perspectives. Aiden is always late for class, but still conveys the best messages. He teaches you life lessons that are going to stay with me after I leave. I just love listening to him.
The best thing he taught me today is never get your masters in what you get your undergraduate in. I would have done that. Most likely I would have got my masters in marketing, but he said people “who learn more and more and more, about less and less and less”. And that is true. You become boring and dull. Almost a robot in one subject. There is no diversity or passion to learn and discovery new things. He said get your masters in literature, or art, or something that shows you want to explore your options, discover your passions and exploit differences. An employer wants a well rounded employee who will want to grow and expand in their job. I guess I will not be getting my MBA in marketing!
He also said that sometime during your young life live in a city that will distract you. Barcelona is his city of choice and he has been all over the world. He said you can’t get anything done here, and that is very true. Another lesson was to submerge yourself in another places culture and meet new people. And also have that energy and passion like you just moved to that city.
He also made a reference about cookie cutter lives. People always bash it, and say that is their biggest fear in life. He has to laugh and say these people are most likely one of the most uneducated. I have said this before that I do not want it, but he placed it in a great perspective today. He asked the question how many people use the exact same cookie cutter. There are so many different shapes, forms, sizes and styles. Each one suits, and makes another person happy. That cookie cutter can contain your life and not be like your neighbors. It doesn’t matter the sprinkles and frosting you put on the cookies, just the structure is what you want it. You make your own cookie and decorate it. You pick your own cookie cutter.
I think that is one of the deepest things I have ever heard.
I am also in history and art and I am so excited to explore the city with these classes.
I couldn’t have chosen a better city to live in. I am changed and confident and I love it.
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